How should CAMRA campaign? Group responds in ‘sexist leaflet’ row

  • Organisation offers apology over leaflets some deemed sexist and says it wants to work with young members on new campaign.

The beer drinkers’ club CAMRA has apologised for any offence caused by recruitment leaflets it circulated to universities, which featured images of women in low-cut tops and dressed as pin-up models.

More: Read our original story on the leaflets

Keith Spencer, CAMRA’s Director of Membership, said that the leaflets had been withdrawn. “CAMRA’s recent young membership campaign has been met with both positive and negative feedback since its launch a few weeks ago. However, as a number of people have informed us they find the imagery sexist and are offended by this campaign, CAMRA has decided to withdraw this material from circulation.

“CAMRA takes all complaints very seriously and we would like to apologise for any offence this may have caused”

The campaign was discussed with young marketing professionals within CAMRA’s Young Membership Marketing Group, which is made up of men and women, and they supported this creative. However, CAMRA takes all complaints very seriously and we would like to apologise for any offence this may have caused,” he said. “Now that CAMRA has decided to remove this campaign, it will work with CAMRA’s young membership to create a new campaign. If any CAMRA members would like to feed ideas into this campaign then please email marketing@camra.org.uk

– ED

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