CAMRA offers to pull ‘sexist and insulting’ recruitment leaflets, but young drinkers demand public apology

Young beer drinkers have expressed outrage at a “sexist and insulting” series of recruitment flyers CAMRA has distributed to universities across the country.

The flyers, which aim to recruit new members to the real ale society, feature pictures of women in low-cut tops and dressed as pin-up models.

A copy of the leaflet reproduced on a website petitioning CAMRA to withdraw it

A copy of the leaflet reproduced on a website petitioning CAMRA to withdraw it

They were sent to university real ale societies to be distributed at Freshers’ Fairs.

The CAMRA Young Members board expressed their disapproval when they were consulted before print, but said they had been ignored.

Rowan Molyneux, a young beer blogger, said that she originally thought the leaflets were a hoax.

“What sort of people do they want to attract? Slavering ‘lads’, drawn to the organisation because of the use of attractive women as window dressing?”

Members who contacted CAMRA to complain were “brushed off”, she added, and the organisation rejected claims that it was being sexist because it had women in its board.

CAMRA has offered to withdraw the leaflets, but young members have called for a full public apology to the university societies that acknowledges “the sexist nature of the flyers”, an apology to the Young Members Board and the creation of a transparent complaints process.

A petition calling for action from CAMRA currently has 77 signatories.

Samuel McNamara, of the York University Real Ale Society, said: “We welcome everyone as an equal participant. Women are not window dressing for a boys’ beer drinking club.”

Matt Jones, who has worked on the committee of a university ale and cider society, said: “This campaign, with its sexist imagery, perpetuates the image of beer drinkers of lewd, old men that we have worked so hard to get rid of. Ale is for everyone, regardless of their sex, sexuality, age, race, creed and background.”

ICIP has approached CAMRA for comment.

-ED

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3 thoughts on “CAMRA offers to pull ‘sexist and insulting’ recruitment leaflets, but young drinkers demand public apology

  1. Pingback: How should CAMRA campaign? Group responds in ‘sexist leaflet’ row | It Comes In Pints?

  2. Pingback: News, Nuggets & Longreads 18/10/2014

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